Big Data: Its possibilities for facilitating customised tourism for Chinese tourists
Introduction The term “Big Data” started its drastic growth “journey” in the 1990s (Diebold, 2018; Cox & Ellsworth, 1997; Mashey, 1998; Lohr, 2013), and has become especially important in the “last decade” (Akoka, Comyn-Wattiau, & Laoufi, 2017, p. 106; Baggio, 2016). In effect, big data has had a major impact on the tourism industry and throughout the…
Designing research with creativity: arts-based methods as a way to co-create with destinations
Understanding the complexity of a destination is core when developing a new project or new interventions. Besides the understanding phase, there is also the phase of involving all the stakeholders, the assessment phase and so forth. Being successful in destination management is quite hard as destinations are full of complexities and local policies, local culture…
THE BUAS Tourism Panel: A project with long-term vision
One of the most important issues in destination management is quality of life. Quality of life is the variable most tourism professionals, researchers, and tourists themselves arrive at when asking “why?” Why do people travel, why must destinations be managed, what is the added value of a tourism industry? Underneath the myriad reasons for these…
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How Silicon Valley hijacked the sharing economy (and how to take it back)
The sharing economy offers us the possibility to build a new economic system of sustainable production and consumption. Yet it has been hijacked by a cult that glorifies disruption, while the actions of major disrupters are exploitative and immoral. We must destroy this cult if we want positive social change. The sharing economy affects everything,…
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The application of experiential marketing in destination management – Recommendations for an integrated e-marketing strategy to promote Europe in Canada
Introduction The goal of this thesis research project was to develop ideas for an integrated e-marketing strategy, based on the principles of experiential marketing, to promote Europe on the Canadian outbound market. The research was conducted in cooperation with the European Travel Commission (ETC) and contributes towards the activities of ETC on the Canadian market.…
Creative tourism in Bali’s rural communities
Introduction My expectations from the “Island of the gods” were high when I first arrived in Bali for the field research project of the Tourism Destination Management Master Program in 2015. Thus, I was disappointed I was when I realized that Bali, or at least the area in the South around Seminyak, was not the…
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