Introduction In these times, sustainability has become increasingly important in virtually every aspect of our lives. Therefore, the sustainability issue has naturally also reached the hospitality industry. Almost all hotels mention on their website how they have implemented sustainability in their business. But sometimes you have to question how much sustainability is really … [Read more...] about The sustainability performance of Scandic Hotels
greenwashing
The challenges of sustainable tourism marketing
Introduction on sustainable tourism marketing Over the years, the interest for green products and services has risen tremendously, following companies engaging more and more in the communication of their sustainable actions (Delmas, Burbano, 2011). The incorporation of Corporate Social Responsibility (CSR) initiatives into the corporate culture of firms is therefore, to some … [Read more...] about The challenges of sustainable tourism marketing