Introduction The tourism industry has been the most relevant sector in terms of growth over the past decades, impacting socio-economic development, increasing employment, improving infrastructure, and generating revenue (World Travel & Tourism Council, 2019). When Covid-19 hit in early 2020, however, the tourism industry was faced with an unprecedented crisis. Global … [Read more...] about From an online journey to a physical presence in a destination: digital strategies for the recovery of the industry post-COVID19. The case of the Van Gogh Sites Foundation
customer journey
Digital Touchpoints in the Airline Industry
What are digital touchpoints and why are they necessary? Touchpoints are all interactions between the customers and a company at any point along the customer journey (DSM, 2020; Xperience, 2019). Digital touchpoints mean digital/online interactions through all devices and channels, e.g. applications, social media (Xperience, 2019). These touchpoints are necessary, as they … [Read more...] about Digital Touchpoints in the Airline Industry