Introduction As the world battles with the ongoing Covid-19 pandemic and faces the challenges it has brought, there is no better time to begin rethinking and reshaping the future. Recovery of the travel industry might take longer than we imagine but what is certain is that the industry will never be the same and the challenge of sustainability has not vanished. Global CO2 … [Read more...] about Sustainable marketing in the field of tourism post Covid-19
marketing
The challenges of sustainable tourism marketing
Introduction on sustainable tourism marketing Over the years, the interest for green products and services has risen tremendously, following companies engaging more and more in the communication of their sustainable actions (Delmas, Burbano, 2011). The incorporation of Corporate Social Responsibility (CSR) initiatives into the corporate culture of firms is therefore, to some … [Read more...] about The challenges of sustainable tourism marketing