What are digital touchpoints and why are they necessary? Touchpoints are all interactions between the customers and a company at any point along the customer journey (DSM, 2020; Xperience, 2019). Digital touchpoints mean digital/online interactions through all devices and channels, e.g. applications, social media (Xperience, 2019). These touchpoints are necessary, as they … [Read more...] about Digital Touchpoints in the Airline Industry
TDM Insights
Tourism Destination Management
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About TDM Insights
The Master in Tourism Destination Management is proud to present its own online journal “TDM Insights”. The journal is an opportunity for selected programme alumni to present a summary of their master dissertations. BUAS lectureres and other academics and practicioners discuss their work and evaluate their contribution to the tourism literature. Moreover, the editors of TDM Insights invite tourism professionals and experts from other industries to contribute columns on contemporary issues in tourism and destination management.
