Introduction The term “Big Data” started its drastic growth “journey” in the 1990s (Diebold, 2018; Cox & Ellsworth, 1997; Mashey, 1998; Lohr, 2013), and has become especially important in the “last decade” (Akoka, Comyn-Wattiau, & Laoufi, 2017, p. 106; Baggio, 2016). In effect, big data has had a major impact on the tourism industry and throughout the … [Read more...] about Big Data: Its possibilities for facilitating customised tourism for Chinese tourists
Technology
How Silicon Valley hijacked the sharing economy (and how to take it back)
The sharing economy offers us the possibility to build a new economic system of sustainable production and consumption. Yet it has been hijacked by a cult that glorifies disruption, while the actions of major disrupters are exploitative and immoral. We must destroy this cult if we want positive social change. The sharing economy affects everything, including tourism, … [Read more...] about How Silicon Valley hijacked the sharing economy (and how to take it back)
The application of experiential marketing in destination management – Recommendations for an integrated e-marketing strategy to promote Europe in Canada
Introduction The goal of this thesis research project was to develop ideas for an integrated e-marketing strategy, based on the principles of experiential marketing, to promote Europe on the Canadian outbound market. The research was conducted in cooperation with the European Travel Commission (ETC) and contributes towards the activities of ETC on the Canadian market. … [Read more...] about The application of experiential marketing in destination management – Recommendations for an integrated e-marketing strategy to promote Europe in Canada
