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Tourism Destination Management

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Wesley Put’s response to Nuria Coma-Cros

This is a response to Nuria Coma-Cros article: Destination image of north Bali among south Bali visitors

Nuria wrote an interesting research paper on the Tourism Destination Image of North Bali for South Bali visitors. In recent years Bali has developed into a tourism hotspot for a wide variety of travellers. Here exactly lies the challenge as all these travellers have different backgrounds and different needs and wants. What travellers seek in the Southern part of Bali cannot, or only partially, be found in the North and the other way around. Here lies an opportunity, because from my personal perspective the North of Bali is an undiscovered pearl. As Nuria described in her research the area has many attractions and beautiful scenery, but tourists (or not the right segments) know about this yet. Therefore, as Nuria explains the focus on post TDI can play a very important role. The travellers who have visited the North of Bali are enthusiastic about this area and it is important that they share these experiences via word-of-mouth communication and social media with other like-minded travellers. The tourism providers in North Bali play an important role here as they have to stimulate their guests to spread the message via online reviews or social media. In this way the pre TDI can also be influenced for potential travellers and more awareness about the activities and national parks in North Bali can be stimulated.

Nowadays travellers are looking for authentic local experiences which are present in the North of Bali. However, as Nuria also explains there is a lack of awareness of this area, so most of the tourists decide to visit the regular hotspots in the South of Bali. Of course, it also takes time to develop a tourism area. Several years ago, Ubud was also an undiscovered pearl in Bali, but soon many, many tourists visited this place. When I visited Ubud in 2017, I was shocked by the number of visitors and I felt overwhelmed by the many traffic jams. This spoilt the whole tourist experience.  

In Tourism Destination Management the balance between promoting areas and managing visitor flows should be found. For North Bali the first step is to create more awareness among the right traveller segments and with the suggestions given by Nuria tourism providers can definitely make a step forward in improving their Tourism Destination Image.

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Author

Wesley Put-van den Beemt
Teammanager bachelor Tourist Experience Breda University of Applied Sciences

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We aim to be a forum for dialogue on issues connected with tourism destination management, so please contact us if you would like to write a response to one of the articles in the journal.

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The Master in Tourism Destination Management is proud to present its own online journal “TDM Insights”. The journal is an opportunity for selected programme alumni to present a summary of their master dissertations. BUAS lectureres and other academics and practicioners discuss their work and evaluate their contribution to the tourism literature. Moreover, the editors of TDM Insights invite tourism professionals and experts from other industries to contribute columns on contemporary issues in tourism and destination management.

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AIDA theory animal welfare awareness changes citizen empowerment community-based community involvement COVID-19 Crisis customer journey decision making Destination Management destination recovery digital dog management programme EIFMeT ethnography feedback Free-roaming dogs Greece greenwashing iceberg model ICT Indonesia investment local context locals management marketing multi-stakeholder overtourism residents Rhodes rural shared space social impacts Sustainability Sustainable tourism technology tourism education tourism growth tourist-animal encounters travel advice travel experience Urban tourism

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