TDM Insights

Tourism Destination Management

ethnic tourism

Understanding the experience of ethnic tourism from the perspective of domestic and international tourists: a case study of Sade Rembitan, Indonesia.

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Introduction A form of tourism that is increasingly seen as an opportunity for unique experiences is ethnic tourism (Wing Sun Tung & Ritchie, 2011). According to Yang (2011), the marketing of exotic tourism destination focuses more and more towards international tourists that search for these unique experiences, such as the promotion of Lombok. The Indonesian … [Read more...] about Understanding the experience of ethnic tourism from the perspective of domestic and international tourists: a case study of Sade Rembitan, Indonesia.