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Digital Touchpoints in the Airline Industry – References

  • DSM (2020). Why are consumer touchpoints so important? Retrieved from https://digitalschoolofmarketing.co.za/blog/why-are-consumer-touchpoints-so-important/
  • Econsultancy (2015). The importance of multiple touchpoints for consumers during purchase: stats. Retrieved from https://econsultancy.com/the-importance-of-multiple-touchpoints-for-consumers-during-purchase-stats/
  • McKinsey (2009). The consumer decision journey. Retrieved from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey#
  • McKinsey (2015). Brand success in an era of Digital Darwinism. Retrieved from https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/brand-success-in-an-era-of-digital-darwinism
  • Phocuswire (2018). Rethinking touchpoints in the travel industry. Retrieved from https://www.phocuswire.com/Rethinking-touchpoints-in-the-travel-industry
  • Ryanair (2020). Home Page. Retrieved from https://www.ryanair.com/ie/en
  • Travelport (2020). Travel Trends 2020. Mastering mobile is your mission. Retrieved from https://www.travelport.com/insights/travel-trends-2020-mastering-mobile-your-mission
  • World Economic Forum (2017). Digital Transformation Initiative: Aviation, Travel and Tourism Industry. Retrieved from http://reports.weforum.org/digital-transformation/wp-content/blogs.dir/94/mp/files/pages/files/wef-dti-aviation-travel-and-tourism-white-paper.pdf
  • Xperience (2019). How Do Digital Touchpoints Influence Your Customer’s Journey?  Retrieved from https://xperience.io/discover/blog/2019-09/how-do-digital-touchpoints-influence-your-customer

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AIDA theory animal welfare awareness changes citizen empowerment community-based community involvement COVID-19 Crisis customer journey decision making Destination Management destination recovery digital dog management programme EIFMeT ethnography feedback Free-roaming dogs Greece greenwashing iceberg model ICT Indonesia investment local context locals management marketing multi-stakeholder overtourism residents Rhodes rural shared space social impacts Sustainability Sustainable tourism technology tourism education tourism growth tourist-animal encounters travel advice travel experience Urban tourism

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