Destination Image and Diaspora Engagement in Tourism Development: Views of the Netherlands-based Ghanaian Diaspora
Introduction Tourism is an important asset of the Ghanaian economy, the fourth highest in foreign exchange earnings after cocoa, gold and remittances, and provides both direct and indirect employment. The total contribution of tourism to the country’s Gross Domestic Product (GDP) in 2017 was 6.2% (about $2.9 million) and tourism contributed to 5.3% (682,000) of…
PEGIDA and the social conflict in Dresden: An investigation of the economic, social and cultural impact
Introduction In the era of globalisation, cities are pushed into constantly increasing competition at both national and international level. Nowadays cities are regarded as complex enterprises, as they are actively using their resources to achieve higher competitiveness in the economic, social or cultural fields, to keep current and attract new economic activities, residents and visitors (Benzidane&Ramdani,…
Big Data: Its possibilities for facilitating customised tourism for Chinese tourists
Introduction The term “Big Data” started its drastic growth “journey” in the 1990s (Diebold, 2018; Cox & Ellsworth, 1997; Mashey, 1998; Lohr, 2013), and has become especially important in the “last decade” (Akoka, Comyn-Wattiau, & Laoufi, 2017, p. 106; Baggio, 2016). In effect, big data has had a major impact on the tourism industry and throughout the…
The application of experiential marketing in destination management – Recommendations for an integrated e-marketing strategy to promote Europe in Canada
Introduction The goal of this thesis research project was to develop ideas for an integrated e-marketing strategy, based on the principles of experiential marketing, to promote Europe on the Canadian outbound market. The research was conducted in cooperation with the European Travel Commission (ETC) and contributes towards the activities of ETC on the Canadian market.…
Van Gogh’s Europe Project: promoting international tourism, culture and heritage
Introduction The following article tells the story of an external project NHTV conducted at museums and heritage sites related to the painter Vincent van Gogh. This research was conducted by TDM Master lecturers Wesley Put and Ondrej Mitas and alumni Joris Dibbits, Sven Freerks and Bernadett Papp, as well as current and former bachelor students…
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