Technology & tourism The digitalisation of our everyday life is an ongoing process and consumers are confronted with new opportunities almost every single day. From public transport apps to banking or health apps, the people rely on their electronic devices more and more. Therefore, big players in the industries are trying to optimize and create more Apps and gadgets which … [Read more...] about Digital tourism touchpoints: The example of “Berlin Brandenburg Airport”
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Destination Brand Identity in the Process of Destination Branding: A case Study of Shiraz, Iran
Introduction The application of branding techniques to places is receiving increasing attention from academics and practitioners. Driving this interest are efforts of places to attract talented immigrants, influential investors and domestic as well as international tourists. Simon Anholt (2005), a pioneer policy advisor, believes that “a globalized world is a marketplace … [Read more...] about Destination Brand Identity in the Process of Destination Branding: A case Study of Shiraz, Iran
