In the late summer of 2020, around 87 students from 27 countries around the world came together to join the European IFITT Masterclass on e-Tourism (EIFMeT) to discuss and learn about the impact of digitalisation on the travel journey, sustainable marketing, tourism systems and marketing. We met online using the Virbela Virtual World platform for an immersive online experience, … [Read more...] about Editorial: Learnings from the EIFMeT Masterclass 2020
Special Issue - EIFMeT Masterclass
Introduction Overtourism can be defined as “the excessive growth of visitors leading to overcrowding in areas where residents suffer the consequences of temporary and seasonal tourism peaks, which have enforced permanent changes to their lifestyles, access to amenities and general well-being” (Milano et al. 2018). The impacts of overtourism include for example increased masses … [Read more...] about Can ICT offer solutions to overtourism?
The tourism industry is now acknowledged by several institutions such as the UNTWO as one of the industries contributing the most to the economic and social development around the globe (UNTWO, 2020). The sector is by nature service oriented and requires a non-negligible workforce, which generates decent employment and thus encourages the reduction of poverty and inequality. In … [Read more...] about Smart Tourism Reducing Poverty and Inequality
What are digital touchpoints and why are they necessary? Touchpoints are all interactions between the customers and a company at any point along the customer journey (DSM, 2020; Xperience, 2019). Digital touchpoints mean digital/online interactions through all devices and channels, e.g. applications, social media (Xperience, 2019). These touchpoints are necessary, as they … [Read more...] about Digital Touchpoints in the Airline Industry
Technology & tourism The digitalisation of our everyday life is an ongoing process and consumers are confronted with new opportunities almost every single day. From public transport apps to banking or health apps, the people rely on their electronic devices more and more. Therefore, big players in the industries are trying to optimize and create more Apps and gadgets which … [Read more...] about Digital tourism touchpoints: The example of “Berlin Brandenburg Airport”