Introduction Tourism is one of the fastest growing industries worldwide and therefore plays an important role in the economy of most countries. This sector is often regarded as a driver of economic growth in many developing countries, which have limited growth options in other sectors (Scheyvens & Russell, 2009). However, mass tourism and rapid tourism development have … [Read more...] about Ecotourism – a suitable tourism development strategy for the Solomon Islands?
Issue 1 - 2017
The sharing economy offers us the possibility to build a new economic system of sustainable production and consumption. Yet it has been hijacked by a cult that glorifies disruption, while the actions of major disrupters are exploitative and immoral. We must destroy this cult if we want positive social change. The sharing economy affects everything, including tourism, … [Read more...] about How Silicon Valley hijacked the sharing economy (and how to take it back)
Introduction The goal of this thesis research project was to develop ideas for an integrated e-marketing strategy, based on the principles of experiential marketing, to promote Europe on the Canadian outbound market. The research was conducted in cooperation with the European Travel Commission (ETC) and contributes towards the activities of ETC on the Canadian market. … [Read more...] about The application of experiential marketing in destination management – Recommendations for an integrated e-marketing strategy to promote Europe in Canada
Many people, including but not limited to politicians, policy makers, advisors and students, are familiar with the term city marketing. Many cities are already ‘doing it’ or considering taking it up. Critics, however, consider it to be a hype and a rather vague concept. Here we ask ourselves what city marketing is about and whether it here to stay. City marketing should … [Read more...] about Citymarketing: Is it here to stay?
Introduction My expectations from the “Island of the gods” were high when I first arrived in Bali for the field research project of the Tourism Destination Management Master Program in 2015. Thus, I was disappointed I was when I realized that Bali, or at least the area in the South around Seminyak, was not the island paradise I imagined. Instead of palm trees, white sandy … [Read more...] about Creative tourism in Bali’s rural communities